If you’re thinking of starting up online, or creating a new blog, finding a memorable name can be a great way of boosting your chances of success.
1. Make it memorable
Many shoppers look around before buying. It may take several visits to your site before a potential customer is ready to buy from you. If they’re to come back, it’s crucial that visitors can easily remember your site’s name.
Nowadays, Google prefers to send traffic to established brands. So, it’s crucial that your brand name helps your visitors get to know, like and trust you.
2. Make it short
Short names are easy to type, easy to remember, and easy to share.
Think: Google. Skype. Twitter.
Don’t think: Buy-discount-pills-online.co.uk
Short names will fit into the search results. Google will cut off anything that’s much longer than this.
And a short name also fits onto business cards and other printed material more easily.
3. Make it easy to spell
When you say the domain name out loud, it should be clear how to spell it.
Otherwise, you’ll lose traffic when potential visitors mis-type your address.
A site like fiverr.com has a memorable name (which is great) but an unusual spelling.
Fiverr.com gets away with its rr spelling, because it also owns (and redirects customers from) fiver.com with a single r.
4. Avoid hyphens (and numbers)
Hyphens make the name less memorable, and more difficult to spell.
The same for numbers.
5. Include keywords
Having relevant keywords in your domain name can be helpful when your site’s listed in the search results. A keyword can help increase your clickthrough rate – which is the number of people who click through to your site.
As you can see, Google highlights the searched keywords – so your listing looks more relevant.
And you can see this happening in both the paid ads and the organic listings.
A second benefit is that when people link to your site, they’re more likely to include a relevant keyword in the link, which can give a good boost to your site’s rankings.
And here are some more examples of sites that use keywords in their domain, yet also have good brand recognition:
- Hotmail.com
- Travelocity
- Paypal.com
When choosing your domain it helps to have in mind a few terms or phrases that describe your business. Wordtracker’s Related search can help you with ideas. Once you have a list, you can start to pair them or add relevant adjectives.
For example, if you’re launching a site that sells and delivers tea, you might start with words like tea, drinks, delivery, organic and so on.
6. Choose an appropriate top-level domain
What do I mean by this? The TLD – or top-level domain – is just the ending – the .com .net .org or .co.uk
Lots of people who use the internet will assume your site’s address ends in .com and often that’s what they’ll type in. By all means buy and use a .org or .net address. But, if you do that, it’s best if you own the .com version, too.
Otherwise, your marketing efforts may end up sending traffic to someone else’s site.
As you can see, online retailer Asos owns the .net and .co.uk versions of its name and redirects them to its .com site. This is a great way of making sure it doesn’t lose traffic.
